{"title":"Nos Poudres Royales","description":"\u003cp\u003eDécouvrez notre sélection de poudres botaniques d'exception, inspirées des rituels de beauté marocains. Des trésors naturels pour sublimer votre peau et vos cheveux.\u003c\/p\u003e","products":[{"product_id":"poudre-de-jujubier","title":"Royal Sidr Powder: The Green Gold of the Orient","description":"\u003cp\u003eDiscover our Sidr Jujube Powder, a staple of natural care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis 100% pure powder deeply strengthens and revitalizes your hair, clearing away impurities and restoring shine and vitality.\u003c\/li\u003e\n\u003cli\u003eAs a face mask, it purifies the skin, tightens pores and reveals a radiant complexion thanks to its soothing, regenerating properties.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEasy to use — simply mix with water to form a smooth paste.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003ca href=\"\/en\/pages\/poudre-sidr-jujubier\"\u003e→ Read our full Sidr guide\u003c\/a\u003e: origin, detailed benefits for hair and skin, and a step-by-step ritual.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eOne product, two essential beauty rituals.\u003c\/p\u003e\u003ch3\u003eThe Origin\u003c\/h3\u003e\u003cp\u003eHarvested in the heart of Morocco, our Sidr Powder comes from \u003cem\u003eZiziphus lotus\u003c\/em\u003e, a sacred plant chosen for its exceptional purity. Grown wild rather than farmed intensively, it retains all of its ancestral properties.\u003c\/p\u003e\u003ch3\u003eThe Intention\u003c\/h3\u003e\u003cp\u003eHinalya was born out of love: a mother's love for her daughters, Inaya and Alya. Every product you hold is the result of that family quest — to bring you the best of Morocco's natural heritage, without compromise.\u003c\/p\u003e\u003ch3\u003eThe Ritual\u003c\/h3\u003e\u003cp\u003eMix a tablespoon of powder with warm water until smooth. Apply as a mask to hair or face, leave on for 15 to 20 minutes, then rinse thoroughly. Use 1 to 2 times a week for visible results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eShare your beauty ritual with \u003cstrong\u003e#HinalyaRitual\u003c\/strong\u003e — join our community on Instagram, TikTok and Facebook.\u003c\/em\u003e\u003c\/p\u003e","brand":"HINALYA","offers":[{"title":"SIDR 50G","offer_id":53496362139975,"sku":"SID2026-01","price":6.9,"currency_code":"EUR","in_stock":true},{"title":"SIDR 100G","offer_id":53496425742663,"sku":"SID2026-01","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"SIDR 200G","offer_id":53496379212103,"sku":"SID2026-02","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0894\/0615\/files\/8C3A0427-EC11-4961-8ED1-B78D144DCCC2.png?v=1793435429"},{"product_id":"poudre-de-nila","title":"Royal Nila Powder: The Blue Secret of the Sahara","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRoyal Nila Powder: The Blue Secret of the Sahara\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFor thousands of years, Saharawi women have drawn a rare, deep-blue mineral from the lands of the Moroccan Sahara: Nila. This ancestral treasure, passed down through generations, is today one of Morocco's most precious beauty rituals.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAs a hair mask, Nila powder is prized for its clarifying properties: it helps purify the scalp and reveal the natural shine of hair dulled by pollution or styling products. As a face treatment, it helps even out the complexion and restore radiance to tired skin.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003ca href=\"\/en\/pages\/poudre-nila\"\u003e→ Read our full Nila powder guide\u003c\/a\u003e: origin, benefits, and a step-by-step ritual.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Origin\u003c\/h3\u003e\n\u003cp\u003eExtracted raw from the lands of the Moroccan Sahara, without additives or chemical processing, our Nila retains the full richness of its minerals. Its fine texture and deep blue colour are proof of its authenticity — a level of purity no longer found in industrial cosmetics.\u003c\/p\u003e\n\u003ch3\u003eThe Intention\u003c\/h3\u003e\n\u003cp\u003eHinalya was born out of love: a mother's love for her daughters, Inaya and Alya. Every product you hold is the result of that family quest — to bring you the best of Morocco's natural heritage, without compromise.\u003c\/p\u003e\n\u003ch3\u003eThe Ritual\u003c\/h3\u003e\n\u003cp\u003eMix the powder with warm water or rose water until smooth. Apply an even layer to hair or face, leave on for 15 to 20 minutes, then rinse thoroughly. Use 2 to 3 times a week for visible results.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eShare your beauty ritual with \u003cstrong\u003e#HinalyaRitual\u003c\/strong\u003e — join our community on Instagram, TikTok and Facebook.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e100% natural. No additives. Certified Moroccan Sahara origin.\u003c\/strong\u003e\u003c\/p\u003e","brand":"HINALYA","offers":[{"title":"NILA 50G","offer_id":53526891331911,"sku":"NILA2026-50G","price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0894\/0615\/files\/poudre-nila-bleue-hinalya.png?v=1788525039"},{"product_id":"poudre-de-tabrima","title":"Royal Tabrima: The Herbal Blend","description":"\u003cp\u003e\u003cstrong\u003eRoyal Tabrima: The Herbal Blend\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA beauty infusion made from more than ten carefully selected plants: neutral henna, dried rose, lavender, rosemary, chamomile, Nila. An ancestral blend passed down through generations in Morocco's hammams.\u003c\/p\u003e\n\u003cp\u003eUsed as a mask, Tabrima helps purify the skin and restore its glow and softness. For hair, it helps revitalize and add shine.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003ca href=\"\/en\/pages\/poudre-tabrima\"\u003e→ Read our full Tabrima guide\u003c\/a\u003e: origin, benefits, and a step-by-step ritual.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Origin\u003c\/h3\u003e\n\u003cp\u003eThis traditional Moroccan blend brings together plants picked for their complementary properties, prepared using know-how passed from mother to daughter in Morocco's hammams — far from standardized industrial formulas.\u003c\/p\u003e\n\u003ch3\u003eThe Intention\u003c\/h3\u003e\n\u003cp\u003eHinalya was born out of love: a mother's love for her daughters, Inaya and Alya. Every product you hold is the result of that family quest — to bring you the best of Morocco's natural heritage, without compromise.\u003c\/p\u003e\n\u003ch3\u003eThe Ritual\u003c\/h3\u003e\n\u003cp\u003eMix a tablespoon of Tabrima with warm water until smooth. Apply as a mask to face or hair, leave on for 15 to 20 minutes, then rinse thoroughly. Use 1 to 2 times a week.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eShare your beauty ritual with \u003cstrong\u003e#HinalyaRitual\u003c\/strong\u003e — join our community on Instagram, TikTok and Facebook.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Moroccan blend. 100% natural.\u003c\/strong\u003e\u003c\/p\u003e","brand":"HINALYA","offers":[{"title":"Tabrima 100G","offer_id":53527002251591,"sku":"TAB2026-01","price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0894\/0615\/files\/poudre-tabrima-hinalya.png?v=1788525238"},{"product_id":"poudre-aker-fassi","title":"Royal Aker Fassi Powder: The Radiant Berber Treasure","description":"\u003ch3\u003eThe poppy elixir for a rosy glow and velvet lips\u003c\/h3\u003e\u003cp\u003eAker Fassi is a precious, 100% natural powder, traditionally made from sun-dried poppy petals and pomegranate bark. This ancestral pigment is the secret Berber women have long used to bring a natural touch of freshness to the face, with no chemicals at all.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003ca href=\"\/en\/pages\/poudre-aker-fassi\"\u003e→ Read our full Aker Fassi guide\u003c\/a\u003e: origin, benefits, and a step-by-step ritual.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eThe Origin\u003c\/h3\u003e\u003cp\u003eMade from sun-dried poppy petals and pomegranate bark, our Aker Fassi is a 100% natural pigment, inherited from the know-how of Morocco's Berber women. No additives, no compromises — just the purity of nature.\u003c\/p\u003e\u003ch3\u003eThe Intention\u003c\/h3\u003e\u003cp\u003eAt Hinalya — named after Inaya and Alya — every powder is a love letter to authentic beauty. We believe the best formulas are the ones nature has perfected over centuries.\u003c\/p\u003e\u003ch3\u003eThe Ritual\u003c\/h3\u003e\u003cp\u003eLightly dampen a brush or your fingertips, then pick up a small amount of powder. Apply gently to cheekbones or lips for a natural, luminous glow. A little goes a long way — the colour builds gradually.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eShare your beauty ritual with \u003cstrong\u003e#HinalyaRitual\u003c\/strong\u003e — join our community on Instagram, TikTok and Facebook.\u003c\/em\u003e\u003c\/p\u003e","brand":"HINALYA","offers":[{"title":"AKER FASSI 20G","offer_id":53527079387463,"sku":"AKER2026-01","price":7.9,"currency_code":"EUR","in_stock":true},{"title":"AKER FASSI 50G","offer_id":53527079715143,"sku":"AKER2026-01","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0894\/0615\/files\/poudre-aker-fassi-hinalya.png?v=1788525119"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0894\/0615\/collections\/Gemini_Generated_Image_av8utxav8utxav8u_de71c8fc-9dec-4523-831d-c93f05514877.png?v=1787845838","url":"https:\/\/www.hinalya.fr\/en\/collections\/poudres-royales.oembed","provider":"HINALYA","version":"1.0","type":"link"}